About TrueAI
We help pharmaceutical companies unlock the full potential of Salesforce by combining deep industry knowledge with expert architecture.
Maria José Palavez
Co-founder & General Manager Spain (TRUEAI Academy, S.L.) | General Manager USA (TRUEAI US LLC) | SAFe Practice Consultant | Advanced Scrum Master & Product Owner | Salesforce Solutions Architect
Over 10 years leading Salesforce projects. Certified SAFe 6 Practice Consultant and Advanced Scrum Master, she leads international expansion in Health Cloud and Life Sciences solutions. Holds 8 Salesforce certifications, with an emphasis on agile methodologies and scalable architectures for regulated healthcare environments.
Fernando Reich
Co-founder & Executive Chairman (TRUEAI Academy, S.L.) | Shareholder Representative (TRUEAI US LLC) | Salesforce Mentor & Architect
Over 15 years in the Salesforce ecosystem, leading digital transformation across the technology, healthcare and pharmaceutical sectors. He oversees the strategic vision and innovation roadmap, and holds 30+ Salesforce certifications including Health Cloud Accredited Professional, Agentforce Specialist, Certified AI Associate, CRM Analytics & Einstein Discovery Consultant, Application Architect and System Architect.
Analía Pérez
Founding Member & Salesforce Functional Consultant – Life Sciences & Pharma Specialist
Over 7 years in the Salesforce ecosystem as a Functional Consultant delivering compliance-ready CRM solutions for the life sciences and pharmaceutical sectors. Her certifications include CRM Analytics & Einstein Discovery Consultant, Business Analyst and OmniStudio Developer. She leads training and mentoring programmes.